Think of The Kids
Western Australia’s biggest and only medical research institute dedicated to improving kids’ health and wellbeing, has rebranded to The Kids Research Institute Australia.
Formerly known as 'Telethon Kids Institute', we’ve been thinking of The Kids for over 30 years. Anything that might harm them and everything that could help. Our research leaves the lab and changes the world. It becomes treatments, medicines, policies and programs for happier, healthier kids everywhere.
The Kids – as we are now known - reflects the significance and breadth of research being undertaken to deliver even more impactful outcomes, faster.
Introducing 'The Kids'
Building on our rich research legacy
Drawing on three decades of cutting-edge discoveries, preventative treatment and the quest for cures for the most baffling childhood diseases, The Kids’ purpose is to find solutions to improve the health and happiness of children and young people everywhere.
From the discovery of the importance of folate during pregnancy to prevent neural tube defects in newborns, to unlocking the key to slowing down the progress of childhood leukemia, The Kids has been at the forefront of some of the most significant advances in child health.
Our impact includes leading the development of national guidelines to assess autism and providing crucial evidence to guide RSV immunisation programs – and we will continue to build on the Institute’s legacy not just in WA, but across the country and the world.
Our new brand aligns with the launch of our 10-year strategy "Research Reimagined" that sets out a comprehensive plan for even greater impact.
View media releaseResearch Reimagined
The story behind our new brand elements
The Kids Research Institute Australia has an overarching commitment to address the inequity of the health and wellbeing of Aboriginal children and families.
To reflect this commitment, The Kids’ new branding encompasses an Indigenous theme of family, country and culture.
Our new brand portrays a story of strength, where healthy kids are influenced by strong healthy families and communities, and their Country. Patterns in the brand that reflect these themes include the desert, river, ocean and forest. Stars are used to illustrate that Country refers to all parts of Australia.
The brand elements designed and developed by The Kids Research Institute Australia Aboriginal Art Working Group, comprising Mara West, Valerie Swift, Thomas Betts and Liam Bedford, in consultation with Kevin Wilson at Nani Creative.